EXP-042 · onboarding-checklist
Growth lab notebook
Result: iterate before full rollout.
The checklist appears to improve activation, but the data-source step adds support friction and the test lacks formal significance calculation.
Primary lift
+5.5pp
Samples
3641
Caveat
Directional
| Metric | Control | Variant | Interpretation |
|---|---|---|---|
| Activation | 21.4% | 26.9% | Positive signal |
| Invite teammate | 38.1% | 47.4% | Main driver |
| Support tickets | 6.2 | 7.1 | Friction introduced |
Next experiment
Split "connect data source" into "skip now" and "connect later."
Instrumentation
Calculate p-value or Bayesian posterior before 100% rollout.
Decision
Ship to 50% with friction fix and support monitoring.