Executive memoOwner: Maya ChenDeadline: 2026-06-14
Audience: CEO / CRO / CFO
Decision needed

Should FlowLedger launch an Enterprise Plan in Q3?

Recommendation

Approve a narrow Enterprise Preview.

Build SSO, audit logs, annual invoicing, and a security questionnaire motion. Defer custom retention and full enterprise operations.

Confidence: medium-highReversible
Enterprise asks
18

inbound requests in 45 days

Large accounts
7

over 500 employees

Potential ACV
$18k-35k

sales estimate, not proven

Roadmap cost
4-6w

delay risk to bank reconciliation

Tradeoff table
OptionUpsideCostRiskReversibility
No enterprise in 2026Protects roadmap focusLeaves 18 asks unansweredMissed market signalMedium
Enterprise PreviewTests willingness to pay5 weeks for SSO + audit logsSupport loadHigh
Full Enterprise PlanStronger enterprise storyRetention, SCIM, SLA, CSMPremature motionLow
Risks & mitigations

Enterprise distraction: cap scope to SSO, audit logs, annual invoicing, and security questionnaire.

Pricing uncertainty: sell as preview to first 3 annual prospects before expanding scope.

Support readiness: create one security questionnaire owner and canned response library.

Roadmap delay: explicitly defer custom retention until ACV evidence exists.

Decision path

Approve

Start Enterprise Preview spec this week; sales identifies 3 design partners.

Reject

Keep self-serve roadmap; log enterprise asks but avoid custom commitments.

Need evidence

Run 10 prospect calls and validate annual contract willingness by June 14.