# AI Meeting Assistant Competitive Teardown

Date: 2026-05-28
Category: AI meeting assistants for product and customer teams
Our product: LoopNote, a lightweight meeting memory tool for product discovery calls.

## Competitors

### Granola
- Positioning: AI notepad for people who take a lot of meetings.
- User: founders, managers, operators.
- Pricing signal: individual subscription, public site emphasizes simplicity.
- Strength: feels personal and low-friction; users like that it does not behave like a visible bot.
- Weakness: less obvious team analytics or CRM workflow.
- Messaging: "AI notes for people in back-to-back meetings."

### Fireflies
- Positioning: meeting transcription, summary, and searchable conversation intelligence.
- User: sales, recruiting, customer success.
- Pricing signal: free plan plus paid tiers; team/workspace orientation.
- Strength: broad integrations, searchable transcript library, sales workflow.
- Weakness: can feel heavy; visible bot may make some calls less natural.
- Messaging: "Automate meeting notes."

### Fathom
- Positioning: free AI meeting notetaker with highlights and CRM sync.
- User: sales reps, customer-facing teams.
- Pricing signal: free individual product, paid team edition.
- Strength: fast highlight capture, very clear sales utility.
- Weakness: primarily meeting capture; less focused on long-term product insight synthesis.
- Messaging: "Never take notes on a Zoom call again."

## LoopNote current state
- Works best for product discovery interviews and research calls.
- Chrome extension captures user-marked moments during calls.
- Generates insight cards after the meeting: pain, quote, feature request, objection.
- Weakness: no native calendar bot yet, limited integrations, pricing not finalized.
- Strength: stronger synthesis across multiple interviews than single-call summary tools.

## Product goals
- Find a wedge that avoids competing head-on with generic transcription tools.
- Identify a packaging angle for product teams.
- Decide what to build in the next 90 days.
