# Executive Briefing Memo Input

Topic: Should FlowLedger launch an Enterprise Plan in Q3?
Owner: Maya Chen, Head of Product
Audience: CEO, CRO, CFO
Decision deadline: 2026-06-14

## Context
FlowLedger is a finance automation product for 20-200 person companies. Current pricing is self-serve: Starter $49/mo, Growth $199/mo, Scale $499/mo.

## Signals
- Sales: 18 inbound requests in the last 45 days asked for SSO, audit logs, custom retention, and procurement docs.
- Sales: 7 of those accounts had more than 500 employees. 3 explicitly asked whether we support annual contracts.
- Product: SSO is estimated at 3 engineering weeks. Audit log MVP is 2 weeks. Custom retention is unknown because current data model assumes one retention policy per workspace.
- Support: Larger prospects ask more security questions, but current support team has no security questionnaire process.
- Finance: Current average self-serve ACV is about $2.8k. Sales believes enterprise ACV could land between $18k and $35k if security basics exist.
- Risk: Enterprise work may delay the Q3 bank reconciliation roadmap by 4-6 weeks.
- Customer quote: "We like the workflow, but procurement will not approve this without SSO and audit logs."

## Options discussed
1. Do not launch enterprise plan this year.
2. Launch a narrow Enterprise Preview with SSO, audit logs, annual invoicing, and security questionnaire support.
3. Build a full Enterprise Plan with custom retention, SCIM, dedicated CSM, SLA, and admin analytics.

## Leadership concern
CEO wants to know whether this is a real market pull or sales distraction. CFO wants to avoid building an enterprise motion before pricing is proven.
